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Our value proposition is based on the integral management of a brand at an international level, preventing the registration or defense of a brand in an unconnected way, when carried out independently in the countries where the brand operates or exists.
The brand is the name, term, symbol, shape, design, sound, aroma or combination thereof whose purpose is to identify the origin of a product compared to other competitors in the market.
The brand constitutes an important asset that can also be assigned or transferred in exchange for royalties.
The registration and rights of a trademark are limited to the country where the registration is made, for that reason the brands must be protected in each of the countries where a product is marketed or potentially marketed.
A trademark search lets you know if the brand of your interest collides with other previously registered brands.
Also, what legal actions you could take if you decide to defend your trademark rights.
The search service is limited and is carried out in each of the countries where there is an interest in protecting a brand.
It is almost recurring internationally that brands or products that enjoy prestige or recognition in their market, are subject to registration or misappropriation by other concurrent market agents.
For this reason at the international level and in the country where you want to register a trademark, before the registration proceeds, such claim is published, so that the persons or companies affected with the request for a trademark, can lodge opposition within the period allowed the law
Trademarks are registered for 10 years and said rights must be renewed successively for the same period. Not renewing the registration of a brand is equivalent to granting its rights to the other market agents, which could even be the same brand, similar or confusing to their intellectual rights.
Many brands are speculatively registered to prevent their use by other concurrent market agents.
For this reason, if a registered trademark is not used after three or five years after the granting of its registration, it will be subject to cancellation (cancellation) due to lack of use.
The nullity of a registration imposed a legal instrument for corrective purposes whose purpose is to annul a registration that was granted in contravention of legal requirements or when a fraudulent or bad faith registration was made to the detriment of consumers and also of the true owner of a trademark .
Consequently, international intellectual property procedures also allow the owner of a trademark to claim their rights by nullifying cases of fraudulent registrations.
The purpose of a trademark and its registration not only grants a monopolistic right, but also grants the power to prevent the fraudulent use of a trademark.
In this sense, defending a brand against third parties does not mean preventing the use or marketing of a product with a legitimate brand. But the right to act against third parties for the use of a deceptive brand, which is used with the deliberate intention of being misused by the confusion of the prestige of a third-party brand.
